When is a fridge much more than a fridge? When you run a business that revolves around selling food to your customers. Obviously, keeping food products cool and fresh is the primary purpose of a refrigerator, but a fridge is also a fantastic way to display your products to your customers and potentially increase your profits.
Many businesses can really benefit from a display fridge, from hospitality and exhibitions to retail. But there isn’t a one-size fits all method that can be used for display fridges. It depends a lot on what you’re selling and the nature of your business. So when you’re looking for a display fridge for sale it helps to bear the following in mind.
The goal of a convenience store is to make people’s lives as easier as possible and to help them pick and purchase their goods quickly. So having to open lots of fridge doors as you make your way around the shop is far from ideal. This makes multideck display chillers the better option. You may not have heard the term for this type of fridge before, but you will have definitely seen them in supermarkets and convenience stores. Multideck display fridges have an open front, making them perfect for supermarkets and convenience stores, where people want to pick up lots of goods quickly. What’s more they are extremely energy efficient so you don’t have to worry about the running costs.
Bars, pubs, restaurants:
If you own or manage a licensed premise then you want your customers to see what bottles of beer, wine and soft drinks are on offer, but there isn’t usually much space behind the bar. So a full-length upright fridge probably isn’t the best option. The constant opening and closing of the refrigerator door in the restricted space in which your members of staff are trying to work will only become a hindrance. A back bar cooler is a much more sensible option and will promote the beverages for sale just as well.
Cafes, delis, bakeries, butchers:
If you run a cafe, deli, bakery or butchers’ shop, you probably have a wide variety of produce to sell. A counter top display fridge is perfect for this. They allow your customers to get up close in order to check out everything on offer and the enormous glass display area also acts as storage space.
Once you’ve decided on the type of fridge you would like to buy for your store, make sure it has some of the following features, depending on what is most important to your business:
Top features to look for when purchasing a display fridge:
• Adjustable shelves
• Night blinds
• Digital controls and displays
• A self-cleaning fan
• Clear end walls for maximum display capability
• Shelf strengtheners
• Canopy lighting
• Under shelf lighting
• Security locking system
• Automatic defrost
Sue Billington owns a small cafe in St Ives, Cornwall, which she has run successfully for over five years. She loves to write about her experiences and after finding a display fridge for sale at a trade show and purchasing it two years ago, she says her sales have increased significantly.