It is a myth that all women enjoy shopping. Of course, there are some who love it and hit the shops at every opportunity, but there are just as many women for whom the idea of hitting the shops fills them with dread. If you are one of those people, online shopping is convenient and hassle free.
Even if you are one of those who hates shopping and there are many out there who do, you will eventually need to buy something. In How to be a Woman, Caitlin Moran describes how difficult she finds shopping for clothes and it’s something that many women struggle with. Jeans and underwear are probably the two things that women hate shopping for the most. Seeing something that you like and buying it is one thing, needing something in particular and having to go and find it in a style that you like can be a different kettle of fish entirely.
Then, there is Christmas shopping. If you hate shopping, this time of year can be a nightmare. If you struggle to buy for yourself, the very thought of buying for others can leave you in a cold sweat. Like all other shopping, Christmas shopping can be done online, but why not head out and soak up the atmosphere? Many towns and shops have brilliant displays in their stores and streets at this time of year; the Liverpool Christmas lights, for example, can really get you in the spirit of things.
Why not just go with the soul purpose of enjoying the Liverpool Christmas lights? Take the pressure off and you might very well see the perfect thing for any number of people. If you don’t, you can always go back to the online stores.
Indeed, online shopping has a number of advantages, particularly at Christmas. There is never a queue and you can compare like for like with the flick of a mouse instead of having to visit different departments to compare similar items. You can see exactly what they’ve got and in what size and colour and it gets delivered to your door.
Buying online can often lead to reduced costs. Companies that trade online only without store overheads are able to pass sometimes quite hefty savings onto their customers. However, it is often reassuring to buy from a well known high street’s online store too. There is no getting away from the convenience, especially when you can arrange overnight delivery, great for those days when you need something urgently or you just don’t want to wait.
Obviously, the main drawback is the fact that you can’t try it on. However, this is a minor problem, particularly if you purchase from the same store regularly. You will soon get to know what size you need from different shops. There shouldn’t be a difference, but we all know that there often is. It is usually in a company’s best interest to make returns and exchanges for goods bought on line just as easy. Companies will often provide labels for returns or even collections, but unless there is a fault with the goods, you may have to pay for postage.
You can buy pretty much everything you need these days online, even your day-to-day groceries. The convenience is undeniable and with many people trying to fit so much into their lives these days, it is easy to see why it is so popular.
Jacqui Baker is a style expert and fashion adviser. She has worked for many of the top designer stores in London and now writes regular features and columns for a number of fashion magazines. Originally from the north west, Jacqui enjoys doing her Christmas shopping closer to home and always makes a special point of visiting the liverpool christmas lights.